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5 Reasons To Give Your Music Away Free

Free music on the internet is nothing to be scared of or feel threatened by. In fact as you will no doubt discover it can be incredibly valuable for all involved. We have reached a pivotal point where the cost of music distribution has fallen to a stage where we can effectively consider it to [...]

[ More ] September 29th, 2009 | 1 Comment | Posted in Food For Thought |

Drake’s So Far Gone Mixtape “Freemium” Tactics

Drake’s So Far Gone mixtape, now a key part of the Legend of King Drake, is refurbished for retail release September 15th: “The actor, singer, rapper has released three mixtapes since 2006 and his most recent mixtape lead to signing with Young Money Records…The unmixed, unmastered mixtape previously available sporadically only on the internet is [...]

[ More ] August 28th, 2009 | No Comments | Posted in Food For Thought |

Travis Barker & DJ AM’s New Album Will Only Cost You a Tweet

Travis Barker & DJ AM have just released Volume 2 of their Fix Your Face series. More of your favorite mashups featuring artists of every genre – from Rage Against The Machine to The Beatles to Michael Jackson to KiD CuDi. The album is a free download. However, there is a catch. They want a [...]

[ More ] June 2nd, 2009 | No Comments | Posted in Food For Thought |

West Coast Artist Mistah Fab releases “Hit Me on Twitter”

Mistah Fab is one of the few trendsetting artists including NIN, RadioHead, Knaan & Weezer who are using social platforms to release thier music directly to thier fans.  Fab has taken it one-step further with actually constructing a song that is about the social platform Twitter. Twitter has clearly reached critical mass with it being [...]

[ More ] April 17th, 2009 | No Comments | Posted in Food For Thought |

Indie Artist Stimulus Package: Label Pays Fans to Download Album

This is the dopest shit I’ve heard all week…. As part of  a marketing campaign motivated by tough economic times and a cluttered music marketplace, Indie rock band Officer Roseland is paying fans $1 to download their new album from the website MyStimulusPackage.org. The band will offer fans two option: The first called “TAKE” pays [...]

[ More ] February 19th, 2009 | No Comments | Posted in Food For Thought |

Follow the Leader; Trent Reznor Does It Again

Courtesy of Hypebot: Nine Inch Nails’ album “The Slip” has been released as a free Creative Commons licensed  single file, custom multimedia PlayApp download that can contain music, pictures, lyrics, and video. The songs in the NIN PlayApp are extractable as 192 kbps MP3 files and the pictures as high resolution .JPGs. Initially the format has [...]

[ More ] February 1st, 2009 | No Comments | Posted in Food For Thought |

Need A Homebase? Duh, Use the Ning Platform

Let’s get one thing straight…for the record, EVERY Artist needs a homebase! Stop using myspace as your website! Ning is by far a better choice for a hub. But wait. WTF is Ning? I’ll tell you… Ning is a powerful platform that lets anyone create a social network about any topic. In your social network you can build it [...]

[ More ] January 13th, 2009 | No Comments | Posted in Food For Thought |

Free Music Only Has Value If…

I’ve been thinking a lot about free music lately. For very good reasons, giving away music has become a top marketing tool. Done correctly it works. But too often not enough thought has been put into why, when, where and how the music is being given away. free music only has value if it sparks [...]

[ More ] January 5th, 2009 | No Comments | Posted in Food For Thought |

New Label Models: Which Will Survive?

As CD sales and label profits tumble, a great deal of hope and excitement has been attached to a variety of new models: Music Is Free – And hope to make money elsewhere Name The Price – Radiohead asks the fans to pay whatever they want D.I.Y. – The artist is the label handling or [...]

[ More ] December 22nd, 2008 | No Comments | Posted in Food For Thought |