A video explanation of Chris Anderson’s “The Long Tail” and how marketeers can use it to develop a Corporate Serial Content Strategy.

This guest post comes from Jason Kadlec of Kadlec Consulting. As one of the first Topspin Certified consultants, Jason provides the advice and assistance needed to create and implement direct to fan businesses for artists and brands.  You can follow Jason via his blog or Twitter. Today I was emailing with a musician who had sent me a better [...]

By share I don’t mean unauthorised downloads, rather sharing a link to a Myspace, Soundcloud or Bandcamp page. Essentially sharing is enabling someone else to access the same content you did. 1. You should make it as easy as possible for a fan to share and spread your music. Make sharing links simple and prominent. [...]

Consistency: Your online profiles should all have the same look and feel as your main page and be linked to one another. Online profile pages are not a substitute for owning your own domain at yourbandname.com!  The longer a fan spends on your pages, the stronger the connection to your music and career. Your standardized package [...]

An upgrade to the popular TweetDeck browser based Twitter utility adds MySpace and Faceboook to the mix.  Users can now post simultaneously on all three services, as well as, follow the posts of their friends.  For artists and music marketers, Tweetdeck now effectively offers a free dashboard to follow related activity on the top 3 [...]

  Flat fee digital distributor TuneCore has opened a store at Amazon.com via Amazon’s CreateSpace on demand pressing service. That means TuneCore now offers indie acts the ability to have low cost worldwide online distribution of both digital product and physical product without the cost of manufacturing. One of the “Artists to Watch” featured on [...]

  Fashion label LnA has announced plans to launch The Mos Def Music Tee, which it says is the first artist t-shirt with embedded digital music. Sadly, this doesn’t mean the shirt plays his new album The Ecstatic while the wearer walks around. Instead, the shirt has album art on the front and a tracklisting [...]

Beginning this Saturday June 13th at `12.01 AM EST (4:02 AM GST) registered Facebook users can current their current Facebook generated random url for one that more closely resembles their name. The new usernames are limited to alphanumeric characters or a period (“.”) and must be at least 5 characters long. So custom urls will [...]

The more that I read about the latest and greatest music marketing trends, the more I want to stand up on my desk and shout “don’t go over the cliff with the rest of the lemmings!” But, given the current hype and the herd mentality that artists usually exhibit, twenty-four months from now 5,000,000 artists [...]