Jay-Z x Rocawear. Jay-Z and his Rocawear Illuminati online team have just launched the official Rocawear social networking site called Roc4Life. Similar to other urban social networking sites like ThisIs50, Roc4Life includes a blog, urban news updates and of course the standard social networking features like groups, contests and forums.

The main goal of the site will be to promote Rocawear as a lifestyle and not just a clothing brand and to drive interest (and sales) of the Rocawear branded products. (And to keep up with the rest of the world in an attempt to remain relevant)

The homies over at Dr. Jays also have coverage of the Roc4Life launch party so make sure to check that as well.

Props to Wooha