WELCOME TO DIGIPENDENT.COM! Your urban guide to the Social Music Evolution
Allow myself to introduce…myself.
My name is Daniel “Danny Dee” Aguayo and I am a 25year old second generation Hispanic Millenial from the San Francisco Bay Area. I have worked in Marketing & Promotion within the Radio and Music Industry for the better part of a decade.(9 years to be exact) I’m a natural born leader and have the ability to inspire and bring the best out of people. I am most passionate about enabling others to realize thier goals and dreams, its in my DNA.
Since the inception of Web2.0 I have been working in the Digital Music Space as a Strategist & Advisor for both Major/Indie Labels, Artists, and Fortune 500 Brands. My personal motto is “the legacy is greater than the currency” so for as long as I can remember I have been working day & night on my social equity.
I recently served as VP of Social Media Biz Dev for Clear Channel Radio-SF. (Yes, I know, they’re the Devil…trust me, I did all I could to help them suck less…and yes, they are horrible to work for) My day to day consisted of expanding Clear Channel’s digital footprint targeting specific user groups while responsible for overseeing thier entire interactive strategy and helping guide its implementation across thier varied divisions of online businesses, in addition to exploring opportunities within the new media sector, and formulating new media strategies & partnerships involving interactive platforms.
In addition, I am the Founder/CEO of Street Heat Media, an interactive agency that constructs branded experiences via its suite of Rapp Apps. We help our clients succeed by envisioning and positioning Content, Community and Commerce solutions across mobile & internet platforms such as the iPhone, Facebook & Myspace.
Street Heat Media is the Urban arm of Aguayo Interactive, my Digital Marketing & Consulting Agency. I am also Co-Founder of the New Media Intelligence Collective (NMIC); a non profit trade organization made up of Independent music labels that have banded together to ensure education, research and a central voice for the advocacy of Indie’s in the new economic music sector.
Since 2004 I have organized a yearly Urban networking event entitled, The Bay Area Rap Summit (B.A.R.S.) This year I will be rebranding the event as the Digipendent Artist Summit. It will be the premier event for all who participate in the evolving music industry. I also host various Urban Tweetups around the country where I evangelize my data tracking service Hella Buzz, a revolutionary web application that tracks 1000′s of music websites and collects data on any artist, such as blog posts, tweets, plays, engagement, and much more.
In addition, I am a free-lance Blogger, Tribe Leader, Maven, Visionary, Keynote Speaker/Presenter, Technology Evangelist for both Indie Labels & Start-ups, serial entrepeneur, world traveler, educator, DJ and I sit on various boards & committees. Such as the Bay Area STAR (Society of Televsion Advertising & Radio) I am also launching a Music 2.0 start-up which is currently in stealth. On my down time I love to read, hang out with family and practive Krav Maga.
If you get the chance, check out my Algo-Rhythm Video Podcast where I discuss emerging technologies in the digital music space, and please download my E-books.
I hope you find value in my blog & if you do, I’d love to hear from you!