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$10,000 in 48 Hours (without a fuckin label)

This is a guest post by Brian Mazzaferri

Brian Mazzaferri here, Lead Singer / Songwriter / NES-Player from Chicago NES-Rock band I Fight Dragons.  You may remember me from “How to get 200 new fans in a week“.
Well, it’s been a good while, and our mailing list has continued to grow.  In fact, it’s more than doubled [...]

[ More ] November 18th, 2009 | 1 Comment | Posted in Guest Posts |

2 Tricks of the Trade: How To Write Emails With Hooks

This guest post comes from Jason Kadlec of Kadlec Consulting. As one of the first Topspin Certified consultants, Jason provides the advice and assistance needed to create and implement direct to fan businesses for artists and brands.  You can follow Jason via his blog or Twitter.

Today I was emailing with a musician who had sent me a better than [...]

[ More ] November 11th, 2009 | 1 Comment | Posted in Guest Posts |

Bob Lefsetz on Spotify & Music Streaming “Ownership is for Pussies”

Ownership is for pussies.
Oh, don’t e-mail, you same people who said we should save the album.  Notice what a few years do?  Radiohead says no more albums, Rush the same thing.  So, when your favorite acts give up on the long form format, don’t you too?
I know you do.  Because you’ve stopped sending me hate [...]

[ More ] November 9th, 2009 | No Comments | Posted in Guest Posts |

Are Social Updates A New Form of Merchandise?

Guest Post:  Matt MacNaughton is the co-founder and CEO of Culture Jam which has launched several Twitter and Facebook applications that power viral promotions, allowing artists to distribute promotional content, host listening parties or enter contests in exchange for a fan’s post to their social networks.  Clients include Paramore, Imogen Heap, Moby, and The Used.
The [...]

[ More ] October 7th, 2009 | No Comments | Posted in Guest Posts |

Using Twitter Hashtags To Support Live Shows and Tours

With many bands now on the Twitter wagon, it’s time to really harness the power of using the little intricacies of Twitter to transcend the live experience.
One of Twitter’s most underused features is the #, or hashtag, that is used to signify an ongoing conversation or event. Today I was at IZEA Fest, a Social [...]

[ More ] October 5th, 2009 | No Comments | Posted in Guest Posts |

What I Would do with a Pile of Money to Spend on an Artist?

To generate a return for your investors, you probably need 1,000,000 people to click their mouse three times.  How hard can that be?  In fact, every artist is just three clicks (times 100,000 or so people) away from financial independence.Here are the clicks:
 
Click one is the click that leads to discovery of a song or [...]

[ More ] September 25th, 2009 | No Comments | Posted in Guest Posts |

Hey Lily Allen, Shut The Fuck Up! Let the Techies Run The Music Biz

Why don’t we just turn over GM to the drivers.  Hell, I’m in my car every day, I know how to run Chevrolet!
Or maybe cancer patients should draft the health care bill.  Hell, they’ve been sick!
To let artists have the final say on file-sharing is like firing Derek Jeter and letting a fan play shortstop.  [...]

[ More ] September 22nd, 2009 | No Comments | Posted in Guest Posts |

The Direct To Fan Model: Offer, Focus & Aquisition

This guest post by Mike King first appeared his Music Business And Trend Mongering blog. In addition to being champion of artists and a really smart guy, Mike is a music business instructor and course author at Berkleemusic.com, the online school for Boston’s Berklee College of Music.
Anyone that has been following music business trends for [...]

[ More ] September 16th, 2009 | No Comments | Posted in Guest Posts |

5 Ways Your Label Can Avoid The Twitter Time Suck

This guest post comes from Kevin Breuner - CD Baby podcaster, musician, and indie artist advocate. It first ran on his personal blog.
I’m in a new band called Hello Morning that is just emerging from the studio and finally ready to get serious about promoting and moving our music forward. Our situation is very similar [...]

[ More ] September 11th, 2009 | No Comments | Posted in Guest Posts |